I’ve spent most of the last 15 years as a hotelier. It was like being the head of a massive extended family – with our team and our guests – all getting on with their individual lives but dependent on each other for turning an otherwise okay day into a great day. I am sure that it’s the people in businesses that differentiate them from their competition – and this is especially true in independent hotels.with an expert, learning and trying a new activity that is authentic to this area – can be inspiring and it really can bring a smile to people’s faces. They go home with stories to tell and enjoy the memories long after their stay.
As a team we worked hard to help our guests make the most of their stay – whether they were staying as a group or as individuals, a couple or a family. We asked about their interests and we listened to them – we figured out how we could add value by offering itineraries and ideas as well as local knowledge and tips about hidden gems. We saw for ourselves that doing something unusual makes a huge difference to how much a guest enjoys their stay. Engaging in something you’ve never done before – spending time with an expert, learning and trying a new activity that is authentic to this area – can be inspiring and it really can bring a smile to people’s faces. They go home with stories to tell and enjoy the memories long after their stay.
We focused on experiences and packages for 3 reasons:

  • Happy guests are easy guests
  • We live in an amazing place and we want others to experience it
  • It’s good for business – if guests engage in doing something different and have a great time – they will tell others all about it and come back again.
We fulfilled the role of concierge, ideas guru, font of all knowledge, party planner, investigator, detective and networker to uncover niche and specialist experiences in our area. In my hotel life some of the more unusual ideas and itineraries we created were for enthusiasts of line dancing, bell ringing, hardy plants, braille chess, speedboat racing, barbershop singing as well as those looking for the best local music, arts, food and drink.
Sara Uzzell

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